CAROSELLO

Caroselloはイタリアで1957-1977年まで放送されていたテレビ番組です。Bialetti はこのCaroselloに多額の投資を行い、ブランド認知度の拡大を図りました。この広告活動はビアレッティをイタリア全国に広めることになり結果として現在イタリアでは一家に一台は必ずMoka Expressがあると言われています。このようにMoka Expressは時代を超えて子供や孫に受け継がれています。

It was 20:50 of 3 February 1957 when one trumpet’s blare opened the doors of a theatre in black and white designed by Luciano Emmer that entered into the houses of all the Italians: thus was born Carosello, a term that summarises twenty years of mini-movies, timeless slogans and characters, still in the hearts of many. Among these, the phrase “oh yes yes yes … it seems easy” with which the “Little Man with a Moustache” promoted the Moka Express Bialetti coffee maker.

Bialetti - Carosello "Lo spiedo"

Bialetti - Carosello 59 "Trappola per topi"

Bialetti - Carosello 67 "Aprire la cassa"

Bialetti - Carosello 61 "Fare il cuoco"

Bialetti - Carosello 69 "Provolino"

Bialetti - Carosello "Fare una frittata"

Bialetti - Carosello "Macchina da cucire"

Bialetti - Carosello "Stirare una camicia"

Bialetti - Carosello "Il Quadro"

Bialetti - Carosello 58 "Telequiz"